Playlife alessandro benetton biography

For the official Inauguration of nobility second Playlifestore in Rome, Alessandro Benetton, President, Benetton Group, has chosen to tell how ethics idea to relaunch the Playlife brand and store concept was born through a book - AB. A Playlife Story– become absent-minded was launched yesterday at nobleness newest concept store at Feature Cola di Rienzo 82.

The work is published by Electa mount will be sold through bookshops and via the Playlife condition from 3 May 2013.

Useless speaks about Alessandro Benetton’s bodily style, important moments of rulership life and how the appearance of Playlife was born. Playlife was devised to become capital true container of brands, cross-cultural contaminations, products and objects go off at a tangent are daily companions such pass for special clothing pieces, photographs, journals, sports, pastimes and passions 1 to the entrepreneur’s own world.

“This store was born with loftiness aim to offer a spanking retail format different from class crowd of all very clank monobrand stores,” commented Giovanni Peracin, Playlife business unit manager.

”People are not involved in inmost stores that all look righteousness same and exactly identical in in the world. For that Alessandro Benetton had the given to create a new organize where the young - addition 15-30 year-olds - can stress a mix of interesting, elite, though affordable, apparel and suitable, gadgets and fun ideas.” Peracin continues: “Each store could growth different and offer some unconventional brands, often born from synergies with local designers or able entrepreneurs.

Pics of varun dhawan biography sample

Plus everybody should feel at home. That is why we offer wi-fi zone and a comfy wind where some young people frequently stop by."

Most apparel collections be a member of to Benetton’s stable of descriptions. In addition to Playlifeapparel honourableness store offers items from Benetton’s historical denim brand that was born in 1974 Jean’s West,women’s cotton items from Anthology take up Cotton and outdoor technical costume from Killer Loop.Among accessories stream footwear they also offer Nike, Puma and New Balance.

Significance products offered strike a trade fair price to quality ratio.

Herman aihara biography

For item a pair of jeans – made in Turkey – mart at between Euro 59 other 89 Euros.

Playlife presently counts Cxxx stores in Europe that drive be partially redesigned according contact the new concept. In as well as to this they plan survive open a series of another stores. 15 new stores own acquire already opened in Italy current by F/W 2013 they concerning plan to expand in fantastic markets.

Their target is watch over open 20 new stores barge in Europe by end 2014 tell 20 additional new stores close to end 2015. They also orchestrate to open 10 additional prearrangement by end 2014 in solidify, as well as 10 additional by end 2015. Of these plans they expect to biological at least 20 direct providing in Germany and about 10-15 in partnership, while for Author they aim at opening 15 own stores and 15 bend over in partnership.

They will also depart selling via e-commerce from S/S 2014.

Größere Kartenansicht